Card holder



I... L. WELLS CARD HOLDER Filed March 22, 1934 ,June 11, 1935.

INVENTOR r 0 ATTOR I NEY Patented Junell, 1 935 UNITED- E PATENT can!) HOLDER Lloyd L. Wells, Honcoyc Falls, N. Y.

Application March 22,

3 Claims.

This invention relatesto a card holder, and has for its purpose to afford a practical construction that can be manufactured at-a low cost, and can be variously used in grocery and other stores for retaining and displaying cards,

price tags, or the'like.

One object of the invention is to ,afford a structure which can be located on a counter or on any kind of support such as the goods or packages on sale without in any way damaging or affecting them, and and display a card or tag,

A further object of the invention is to afford a construction that is not likely to tilt over or fall, so that'when once positioned, the card will remain in the desired upright position, andalso onein which the card can readily be inserted or removed. i a

To these and otherends, the invention consists in the construction and combination of parts that will appear clearly from the following description when read in conjunction with the accompanying drawing, the novel featuresbeing pointed out in theclaims following the specification.

In the drawing:

Fig. 1 is aside elevationofa preferred em bodiment of the invention, illustrating a card in position;

Fig. 2 is a plan view, and V Fig. 3 is a side elevation, looking in a direc tion opposite to that of Fig. l, the base appearing in section.

Referring more particularly to the drawing, in which likereference characters refer to the same parts throughout the several views, I designates a base or support that is constructed preferably of lead, although it may be of other suitable metal or materialto afford a relatively,

heavy or weighted body having such relation tothe cardv and card retaining portion that they will'maintain ordinarily a normal upright posi-,

tion and are not likely to tilt over or fall to one side, which is extremely important in a device of this character.

1 Attached to the base I is a card retaining element which is preferably constituted by awire member bent upon itself, and preferably coiled circularly to afford two or more adjacent con-' volutions between which a card may be slipped and held. The coil'card retaining portion is designated at 2, while 3 and 4 designate the ends of the wire member? which are preferably arranged in spaced substantially parallel relationship, as shown.

The ends 3 and 4 extend through openings in the base .I and are embeddedtherein, the base I when made of. lead being cast around the ends 3 and 4, although the latter may be otherwise suitably attached to the base if preferred. It has been found that economical and practical rewhich, will effectively hold 1934,. Serial No. 716,852 (01. 248-33) sults are attained by embedding the ends 3 and 4 ma lead base cast about the same, the ends OFFICE preferably extending from the topto the bottom of the base and being spaced from each other so as to afford a rigid connection between the base and the card retaining element.

Where the convolutions of the coil lie opposite each other, itmaysometimes be difiicult to insert a card therebetween, and inorder to insurequick r a I and ready positioning of 1 a card, the end 4 is made longer thanflthe end 3 so as to extend across,

the circular coil, theuppermost extremity of the straight end 4" extending slightly beyond the ad-, l jacent convolution of the coil, as indicated at 5.

Thisafi'ords a projecting corner under which a between the end 4 and, the adjacent portion of the coil, or the card can likewise easily beinserted 'by positioning it against the straightend 4 under the latter and between it andthe adjacent portion of the coil, and then by pushing the card laterally, it assumes th position shown in Fig. 1..

Where the card is inserted at the top and moved downwardly, it occupies a positionin'engagement with the bottom of the circular coil, above the position illustrated in Fig. 1. v

The term lead, as used throughout the specification and claims, is intended to comprehend any alloyor composition material that can be flowed and cast around the ends of the wire fmember. 9;. a v

While the invention has beendescribed with reference to the details shown, itis not confined to this precise arrangement, and the application isintended to coversuch other changes or"departures as may come within the purposes of. the improvement or the scope of the following claims. I claim: r 1. A card holder comprising a lead base, and a wire member including a card retaining coil porretaining portion, the ends of the wire member being arranged in spaced substantially parallel relation and embedded in said lead base.

. LLOYD 1L. WELLS.

card can be positioned and thus readily inserted tion, the ends of the wire member being arranged 

